Packaging for sustainable business


Packaging for sustainable business


Packaging for sustainable business

About the Event

Packaging as a tool to communicate with consumers to show the best part of the Company, asks for continuous attention if we talk about innovation, sustainability and design. It’s not only about the environment or trends, it’s about the attitude towards the Client.  Because a good packaging protects, presents, informs and helps to make the right purchasing decision.

Central axes of this year’s event are sustainability, technologies and design as three pillars packaging can’t go without. Know How Baltic: Packaging for sustainable business is a meeting and knowledge sharing point for marketing, brand activation and company development managers.


14th of  September in Riga, Latvia the leading business media in Latvia – Dienas Bizness together with Stora Enso Packaging and Tetra Pak will organize an Event – Know how Baltic: Packaging for sustainable business.



VEF radošā kvartāla KAMERZĀLE (5a Ieriķu Str. , Riga, Latvia)


PARTICIPATION: With invitations

To receive an invitation please contact:
Santa Butāne
+371 26132470


Packaging for sustainable business



Moderator:     Edgars Zvirgzdiņš, Design Director at Associates, Partners et Sons

9:00 – 9:30       Registration. Morning coffee

9:30 – 9:45      Opening

9:45 – 10:15    INDUSTRY 5.0 – Back 2 Future

The limits of packaging have been set, we can hardly produce more colourfull, cheerfull packaging to speak to the clients and end users. We use the limits of new development and the only way to compete with others is to squeeze the margin. But can´t we look back to see the future? Can´t we follow the BEST PACKAGING, NO PACKAGING mindset? What about to utilize existing, to increase profitability and decrease negative environmental impacts? LOOK FOR EFFICIENT PACKAGING and DON´T GENERATE WASTE, GENERATE PROFIT, this is the mindset and ground stone of industry 5.0.

Michael Rada, prezident, IBCSD LAB

10:15 – 10:45   Sustainability matters to consumers and is part of business competitiveness

Erik Lindroth, Environment Director, Tetra Pak

10:45 – 11:15  Intelligent Packaging: Digitalizing business via packaging throughout the supply chain

Antti Meriluoto, Business Development Director, Stora Enso

11:15 – 11:30   Coffee break

11:30 – 12:00   How to be heard by New Generation?

Anders Gustafsson, Marketing Director, Tetra Pak Nordics

12:00 – 12:30   Value of digitally produced packaging

Maija Liepa, Product manager Baltics, Stora Enso Packaging

12:30 – 13:00   Digital Labels and packaging – a changing landscape

Daniel Augustin, Technical Expert Sales & Marketing, Xeikon – Flint Group

13:00 – 14:00   Lunch

14:00 – 14:30   Think inside the box – how design methods lead to packaging innovation 

Stephan Rein, Director Industrial Design, IXDS GmbH

14:30 – 15:00   Packaging and branding in e-commerce. How do we win shoppers?

Algirdas Orantas, Managing Partner, Etiketė

15:00 – 15:30   Your brand and social media – how to stand out in the increasing noise and capture attention

Aidis Dalikas, Creative Director, Socialus Marketingas

15:30 – 16:00   How to convert the data in Excel into the creative idea? 

Rolands Puhovs, Managing Director, Not Perfect | Y&R Riga

16:00   Closing remarks


Packaging for sustainable business


Michael Rada
President and Project Father of IBCSD LAB s.r.o.
Erik Lindroth
Erik Lindroth, Environment Director, Tetra Pak
Antti Meriluoto
Stora Enso Business Development Director
Anders Gustafsson
Marketing Director of Tetra Pak Nordics
maija-liepa_200x200 (1)
Maija Liepa
Stora Enso Packaging Ltd. Product manager Baltics
Daniel Augustin
Technical Expert Sales & Marketing Xeikon – Flint Group
Aidis-Dalikas_200x200 (1)
Aidis Dalikas
Creative Director, Socialus Marketingas
Stephan-Rein_200x200 (1)
Stephan Rein
Director Industrial Design and Smart Manufacturing IXDS GmbH
Algirdas Orantas
Parner and co-founder at Étiquette
Rolands Puhovs
Managing Director at Not Perfect | Y&R Riga