Packaging as a tool to communicate with consumers to show the best part of the Company, asks for continuous attention if we talk about innovation, sustainability and design. It’s not only about the environment or trends, it’s about the attitude towards the Client. Because a good packaging protects, presents, informs and helps to make the right purchasing decision.
Central axes of this year’s event are sustainability, technologies and design as three pillars packaging can’t go without. Know How Baltic: Packaging for sustainable business is a meeting and knowledge sharing point for marketing, brand activation and company development managers.
14th of September in Riga, Latvia the leading business media in Latvia – Dienas Bizness together with Stora Enso Packaging and Tetra Pak will organize an Event – Know how Baltic: Packaging for sustainable business.
VEF radošā kvartāla KAMERZĀLE (5a Ieriķu Str. , Riga, Latvia)
PARTICIPATION: With invitations
To receive an invitation please contact:
Moderator: Edgars Zvirgzdiņš, Design Director at Associates, Partners et Sons
9:00 – 9:30 Registration. Morning coffee
9:30 – 9:45 Opening
9:45 – 10:15 INDUSTRY 5.0 – Back 2 Future
The limits of packaging have been set, we can hardly produce more colourfull, cheerfull packaging to speak to the clients and end users. We use the limits of new development and the only way to compete with others is to squeeze the margin. But can´t we look back to see the future? Can´t we follow the BEST PACKAGING, NO PACKAGING mindset? What about to utilize existing, to increase profitability and decrease negative environmental impacts? LOOK FOR EFFICIENT PACKAGING and DON´T GENERATE WASTE, GENERATE PROFIT, this is the mindset and ground stone of industry 5.0.
Michael Rada, prezident, IBCSD LAB
10:15 – 10:45 Sustainability matters to consumers and is part of business competitiveness
Erik Lindroth, Environment Director, Tetra Pak
10:45 – 11:15 Intelligent Packaging: Digitalizing business via packaging throughout the supply chain
Antti Meriluoto, Business Development Director, Stora Enso
11:15 – 11:30 Coffee break
11:30 – 12:00 How to be heard by New Generation?
Anders Gustafsson, Marketing Director, Tetra Pak Nordics
12:00 – 12:30 Value of digitally produced packaging
Maija Liepa, Product manager Baltics, Stora Enso Packaging
12:30 – 13:00 Digital Labels and packaging – a changing landscape
Daniel Augustin, Technical Expert Sales & Marketing, Xeikon – Flint Group
13:00 – 14:00 Lunch
14:00 – 14:30 Think inside the box – how design methods lead to packaging innovation
Stephan Rein, Director Industrial Design, IXDS GmbH
14:30 – 15:00 Packaging and branding in e-commerce. How do we win shoppers?
Algirdas Orantas, Managing Partner, Etiketė
15:00 – 15:30 Your brand and social media – how to stand out in the increasing noise and capture attention
Aidis Dalikas, Creative Director, Socialus Marketingas
15:30 – 16:00 How to convert the data in Excel into the creative idea?
Rolands Puhovs, Managing Director, Not Perfect | Y&R Riga
16:00 Closing remarks