Password 2019

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GROWTH MARKETING: HOW TO GROW BUSINESS THROUGH MARKETING?

This year Estonian largest and the most significant marketing conference Password will take place for the 19th time. The main topic of this conference is going to be “Growth Marketing: how marketing will help your business growth”.

Marketing growth is all about attracting more engaged customers. And while traditional marketing focuses on the top of the funnel, and account-based marketing focuses on key accounts, the growth marketing description requires focusing on the entire funnel.

Every business needs to grow! According to annual international advisor company Gartner survey , CEO Priorities Are Shifting to Embrace Digital Business. Growth tops the list of CEO business priorities in 2018 and 2019! Successful companies do not consider marketing as a expense but more as an investment. Particularly when looking at start up companies, it worth pointing out that every euro invested in marketing should at least double the return. This time we invited global marketing start up professionals who will share their success story.

PASSWORD CONFERENCE 2019 WILL FOCUS ON:

  • Growth mind-set: what companies can learn from fast growing start-ups?
  • How to expand to International markets/ how to build global growth strategy
  • How to design your product to growth How to make your customers to pay you more
  • How to expand your brand awareness
  • The selection of performers on stage is very representative

Date: 21st of March, – 22nd of March, 2019

Venue: Alexela Concert Hall, Estonia puiestee 9, Tallinn, Estonia


TICKETS:

Password Full Pass: (2 days + evening party) EUR 649 + VAT

Password 1st Day: EUR 329 + VAT

Password 2nd Day: EUR 329 + VAT

Baltic Marketing Effectiveness Award: EUR 499 + VAT

REGISTER HERE AND GET THE TICKETS FOR:

Password Full Pass: (2 days + evening party) EUR 529 + VAT 

Password 1st Day: EUR 249 + VAT

Password 2nd Day: EUR 249 + VAT

Baltic Marketing Effectiveness Award: EUR 499 + VAT


 

Password 2019

Program

DAY 1

09:00-10:00 REGISTRATION AND BREAKFAST

10:00-10:10 OPENING WORDS

10:10-10:40 MAIN STAGE EXPERIMENT OR DIE: HUBSPOT’S WORLD-CLASS GROWTH PROCESS AND HOW THEY PRIORITIZE EXPERIMENTS
David Ly Khim, Senior Growth Hacker, Hubspot (USA)

10:40-11:10 MAIN STAGE SKYSCANNER: HOW (NOT) TO SC#EW UP YOUR BUSINESS – THE IMPORTANCE OF A GROWTH CULTURE
Yara Paoli, Chief Growth Officer, Preply and former VP of Growth, Skyscanner (Spain)

11:10–11:40 MAIN STAGE LESSONS FROM START-UPS: AGILE & LEAN FOR ENABLING ADVERTISING GROWTH
Vidar Andersen, Founder, +ANDERSEN & ASSOCIATES (Germany/Norway)

11.40–12.00 MAIN STAGE DELIVEROO: THE STORY OF THE FASTEST GROWING COMPANY IN EUROPE OR HOW TO GROW LIKE A UNICORN
Alice ter Haar, Senior Manager, EU Marketing at Deliveroo (UK)


12:00-13.00 LUNCH BREAK


13.00-14.00 PARALLEL SESSION THE HARE AND THE TORTOISE: WHY THE RULES OF BRANDING NEED TO CATCH UP WITH THE PACE OF 21ST CENTURY BUSINESS
Charles Ebdy, Chief Strategy Officer, Vizeum UK (UK)

14:00-14:30 MAIN STAGE BRAND GROWTH THROUGH INNOVATION
Rosie Hawkins, Chief Innovation Officer, Kantar (UK)

 


14:30-15:00 COFFEE BREAK


15:00-15:30 MAIN STAGE HOW TO USE WHATSAPP FOR BRAND GROWTH?
Enrico Plateo, Business Development Manager Europe, Tencent (UK)

15:30-16:30 MARKETING EFFECTIVENESS AWARD 2018

16:30 CLOSING WORDS

19:00- AFTERPARTY IN HILTON OLYMPIC CASINO

 


DAY 2

 

09:00 – 10:00 REGISTRATION AND BREAKFAST

10:00 -10:10 OPENING WORDS

10:10-10:40 MAIN STAGE ASIA – THE BIRTHPLACE OF 21ST CENTURY MEGABRANDS
Jacqueline Thng, Partner, Prophet (Hiina)

10:40-11:10 MAIN STAGE UNDERSTANDING SOURCES OF SUSTAINABLE BRAND GROWTH
Oliver Hupp, Global Director Brand Strategy and Tracking, GfK Global Brand and Customer Experience (Germany)

11:10-11:40 MAIN STAGE HOW TO COMBINE EFFECTIVENESS AND CREATIVITY?
Gordon Euchler, Head of Planning, BBDO Düsseldorf (Germany)

11:40-12:10 MAIN STAGE WHAT IS THE GROWTH STRATEGY BEHIND THE WORLD’S SECOND BIGGEST SMARTPHONE BRAND?
Johnny Jiang, Regional Marketing Manager Central East Europe & Nordic, Huawei Technologies (Sweden)


12:15-13.15 LUNCH BREAK


13:15-13:45 MAIN STAGE THE STORY OF ADIDAS – HOW TO ENABLE GROWTH WITH A SMART MEDIA STRATEGY
Simon Peel, Global Media Director, adidas (The Netherlands)

13:45-14:15 MAIN STAGE SHISEIDO – A STORY OF REMARKABLE GROWTH DESPITE A TRADITIONAL AND HIGHLY DISRUPTED LANDSCAPE
Zaheer Nooruddin, Regional Head of DX, Digital Transformation, O2O Experience, Marketing, CRM, Innovation, Shiseido China (China)


14:15-15:30 COFFEE BREAK


15:30-16:30 MAIN STAGE MAD MEN VS MATH MEN: HOW TO COMBINE DATA AND CREATIVITY
Igor Beuker, Professional Speaker, Entrepreneur and Strategist (The Netherlands)

16:30 CLOSING WORDS

Password 2019

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