The first annual business conference road show that shines the spotlight on the people, ideas and challenges in business-to-business!
EUROPEAN TOUR 2023
TALLINN May 4th | RIGA June 19th, Riga Business School | PRAGUE September 7th
SALES AND MARKETING ALIGNMENT IS STILL A STRILLION DOLLAR PROBLEM
This conference focuses on the main trends and challenges in B2B sales and marketing – social selling, prospecting, content creation, online sales, sales and marketing alignment to name a few. Carefully chosen speakers deliver high-quality content in an engaging and entertaining format.
IINCREADE YOUR PROFIT BY BREAKING SILOS
THE PEOPLE THAT MAKE THE WHEELS GO ROUND
Who should attend?
PARTICIPATION
In order to benefit the most out of the conference, we highly encourage attending in pairs: marketing & sales. This way both will have a unique possibly to study the thinking that goes behind the other’s practice and the ways in which a tight cooperation is beneficiary to the company as a whole.
Please note that this is an onsite event.
REGISTER WITH A PROMO CODE DB2023 AND GET 15% DISCOUNT!
Participation for one person: EUR 297.50 (regular price: EUR 350)
Participation for two persons from one company: EUR 425 (regular price EUR 500)
Please fill the form below or click HERE to fill the application form.
More about the event:
Santa Butāne, project manager
+371 261232470 | santa.butane@db.lv
09:00 – 09:30 Registration & Morning Coffee
Enjoy some coffee and get comfortably seated. The team will also guide you through using Worksup
09:30 – 09:40 Opening Words by Conference Patron Riga Business School
09:40 – 10:00 MAXIMISING ROI: B2B MARKETING TRENDS (LV)
EDUARDS MALCEVS, HTTPOOL (LV)
Eduards is Director of Strategic Partnerships at Httpool (by Aleph).
As a marketing & advertising professional with 20+ years of experience, Eduards has led the strategy and developed performance plans in multiple industries across the B2B and B2C segments, including fintech, e-commerce, gaming, health, and wellness.
Having worked on a global stage, both in the agency and as a client, he has managed multi-million-euro budgets and helped brands maximize the return on investment, all while improving overall business performance.
10:00 – 11:00 NEW TRENDS: BUSINESS-TO-BUSINESS SALES (ENG)
RAOUL MONKS, FLUME (UK)
The B2B sales environment has changed a lot recently. More customers buy online without contacting the sales team. How to sell via online channels? The average buying cycle takes more time and involves more people from the buyer side than before. Millennials are becoming important influencers and decision-makers.
In his presentation, Raoul Monks will explain:
11:00 – 11:30 GLOBAL PR: THE ROAD TO INTERNATIONAL FAME (ENG)
JULIA GIFFORD, TRUESIX
Julia Gifford is the co-founder of Truesix, an award-winning content marketing and PR agency with a focus on visibility for high tech organizations. She was part of the founding team of Printful, Latvia’s first startup unicorn. She is an editor and contributor at Labs of Latvia and Tech.eu, one of Europe’s leading startup news platforms.
11:30 – 12:00 MARKETING TO ONE: HYPER-PERSONALISED MARKETING
HANDO SINISALU, MARKETING PARROT (EST)
Creating content for one – why sometimes it makes sense to create podcast episodes for one listener.
Hando is the founder and CEO of B2B marketing hub Marketing Parrot, previously known as Best Marketing International, the leading digital marketing conference producer in Europe. He has produced and managed over 200 conferences in 24 countries from South Africa to South Korea, from Indonesia to Spain.
Hando collects and analyses content marketing case studies, was the producer of The Best of Global Digital Marketing Show, and writes regularly for marketing portals in Estonia, Malaysia, Turkey, South Africa, Poland, and Indonesia. He also runs case-study-based in-house training programs for clients like McCann Riga (Latvia), Distell (South Africa), Graphic Publishing (Ghana), and Conde Nast (India) to name a few.
12:00 – 13:00 Lunch Reception at the Embassy of Estonia
Lunch will be served next door to Riga Business School, at the Estonian Embassy of Estonia, offering an exclusive opportunity to network with other guests and keynote speakers. Pleasant surprises to be expected.
13:00 – 14:00 WHY THE OLD WAY OF DOING MARKETING IS NOT WORKING (ENG)
DAVID BLINOV, THE F COMPANY (FI)
You don’t need more leads.
You need to generate revenue.
B2B marketing can no longer afford to be in a supporting role. Both your company and your customers expect more from. There is huge pressure for marketing to become the key revenue driver.
This keynote will change your mindset, your metrics and your processes to optimize your marketing for the business outcomes that matter.
David has helped Nordic B2B companies generate millions of euros in revenue using modern growth marketing methods. The F Company specializes in transforming marketing in B2B companies into a revenue driver with systematic growth marketing experiments.
14:00 – 14:30 EMPLOYER BRANDING DURING UNCERTAIN TIMES: EY BALTICS CASE STUDY (LV)
LILIANA OZOLINA, EY BALTICS
We will examine how EY has maintained a strong employer brand during the age of uncertainty in Europe’s employer market.
Liliana has more than 20 years’ worth of communications experience under her belt, including leading marcomms for Mercedes-Benz General Distributor for Daimler in Latvia and Grenardi, to joining EY in 2021.
Liliana also works as a lecturer and private consultant on PR and media relations for corporate clients. Liliana was the country manager for MTV Latvia when the media giant decided to enter the Baltic market.
14:30 – 15:00 Coffee, Snacks & Mingling
Freshen up with a beverage, take time to browse people of interest on Worksup and arrange for a quick meeting
15:00 – 16:00 PANEL DISCUSSION: VIEW FROM THE TOP (LV)
Participants to be announced
16:00 Goodbyes & Thank Yous
