How to sell to big companies, the really big fish?

Most sales training events focus on fast, short-term sales. Salespeople are expected to close deals instantly—ideally before the end of the month… Which is clearly not applicable in relation to big accounts, where one’s success is in direct correlation with time, patience, and relationship-building. 

The highly practical Big Fish B2B sales conference offers the latest on how to:

• Sell expensive products and services to large customers
• Understand the customer journey of large customers
• Understand the decision-making process of large customers
• Influence the decision-making process
• Build long-term relationships with potential buyers
• Design customer service to meet the needs of high-profile customers
• Align CEO, sales, and marketing roles

Most importantly, you will hear practical case studies from outstanding Baltic companies such as Delfi, Groglass, Omniva, Schneider Electric, Cleveron, and more.

Big Fish has been carefully designed for:

• Sales Directors and Sales Managers
• Marketing Directors and Marketing Managers
• Customer Service and Key Account Managers
• C-level executives responsible for business growth

WHEN: 20th & 21st November, 2024
WHERE: Konventa Sēta, 9/11 Kaleju Street, Riga, Latvia, LV1050

PARTICIPATION

REGISTER WITH A PROMO CODE DB15 AND GET:
– 15% DISCOUNT FOR ONE PARTICIPANT
– 20% DISCOUNT FOR 3+ PARTICIPANTS

Early bird price for one participant: EUR 499 + VAT (regular price EUR 599 + VAT)
Early bird prices are valid until October 20

12.30 – 13.00   Registration, Coffee & Opening



13.00 – 13.45   Keynote: How to Catch a Big Fish? 
Patrik Nordkvist, Founder at Försäljningschefen, Sweden



13.45 – 14.15   Creating an Effective Sales Framework for Key Accounts
Silver Rooger, Founder of Dominate Sales, Estonia



14.30 – 14.45 Coffee Break



14.45 – 15.15   Cleveron Case Study: The Role of Marketing in Accelerating Sales Growth 

Kertu Kuusik, Chief Marketing Officer at Cleveron, Estonia



15.15 – 15.45   Schneider Electric Case Study: Adapting Global Sales Strategies for the Baltic Market
Igors Golubevs, Sales Director at Schneider Electric Latvija, Latvia



15.45 – 16.15   How to Sell to Large Customers at Global Events?

Leila Haugas, CEO of EYBA, Export Mentor, Estonia 

16.15 – 16.45   Euronics Case Study: B2B E-Commerce

Taavi Rehepapp, Head of B2B Department at Euronics, Estonia



19.00   Networking Dinner at restaurant FERMA (Valkas iela 7)

09.50 – 10.00   Coffee and Opening

10.00 – 10.30   How to Orchestrate Sales, Marketing and Stakeholder Relations? 
Mari-Liis Rüütsalu, CEO of Ekspress Grupp (Delfi), Estonia 

10.30 – 11.00   How to Use AI in Sales? 
Kaspars Kaulins, International Business Development Director at Tilde, Latvia 

11.00 – 11.30   Omniva Case Study: Winning Tactics for Closing Critical International Deals
Sven Kukemelk, VP of International Business at Omniva, Estonia

11.30 – 12.15   Panel Discussion: International Sales 

• Kristine Apsite, Head of Marketing at Groglass, Latvia
• Ansis Egle, Marketing Director at Aerodium, Latvia
• Ieva Johnsson, CEO of Sit Right, Latvia 

12.15 – 13.15 Lunch

13.15 – 14.15   Fishing Lessons: Examples, Success Stories and F***ups 

• Andrejs Gavrilovs, Sales Office Director Baltics and Poland at ELKO Group, Latvia
• Uldis Mucinieks, Sales Director at Latvenergo, Latvia
• Janis Zamovskis, Head of Sales at Miele Baltics, Latvia
• Rudolfs Kreslins, Sales Manager at Flex.bi, Latvia 
  

14.15 – 14.45   Keynote TBC 
Speaker TBC 

14.45   Goodbyes & Thank Yous