Conference & Awards

WELCOME TO THE PARROT BALTIC 24’ B2B CONFERENCE & AWARDS

This conference focuses on the main trends and challenges in B2B sales and marketing – social selling, prospecting, content creation, online sales, sales and marketing alignment to name a few. Carefully chosen speakers deliver high-quality content in an engaging and entertaining format.

 

WHEN: 4th & 5th June, 2024
WHERE: Filmmuseum, Tallinn, Estonia

PARTICIPATION

REGISTER WITH A PROMO CODE DB2024 AND GET 15% DISCOUNT!

2 day pass: EUR 549 + VAT
1 day pass: EUR 399  + VAT

 

Please fill the form below.
More about the event:
Santa Butāne
Projektu vadītāja
+ 371 26132470 | Santa.Butane@db.lv

 

Programme

10.00 – 10.25   Registration & Morning Coffee

10.25 – 10.30   Opening

THE BIG PICTURE

10.30 – 11.10   Keynote: Latest Trends and Developments in B2B Marketing
Joel Harrison, Editor-in-Chief and co-founder of B2B Marketing (UK), widely regarded as one of the foremost experts in B2B marketing globally

11.10 – 11.50   Keynote: State of B2B Martech in 2024
Frans Riemersma, Founder of MartechTribe (NL), the top10 martech influencer in Europe and #1 in the Netherlands

11.50 – 12.20   How B2B Brands Grow: The Latest Research Findings of Linkedin B2B Institute
Göran Sällvin, Marketing Solutions Lead for Enterprise Customers in the Nordics, Linkedin (SWE) 

12.20 – 13.20   Lunch

CASE STUDIES

13.20 – 13.40   Agency Case Study: The Biggest Sceptics in B2B Marketing
Rolands Puhovs, CEO of White Label, has been in this industry for nearly 20 years and worked with 80+ B2B and B2C brands

13.40 – 14.00   SEB Case Study
Edward Rebane, Head of Digital Banking at SEB, a digital sales visionary responsible for SEB Bank’s Baltic e-channels sales

14.00 – 14.20   IT Case Study: How to Raise Prices for Existing Clients?
Emanuel Martonca, Pricing Strategist and Founder, Soft Fight (Romania),  the foremost software pricing expert from Romania

14.20 – 14.40   Swedbank Case Study: Aligning B2B Sales and Marketing for Growth
Vita Zaliauskiene, Corporate Marketing Lead at Swedbank Lithuania, has run international marcomms for the likes of Nord VPN and Avon

14.40 – 15.00   Hansab Case Study
Sigita Babarskaite, Chief Marketing Officer of Hansab

15.00 – 15.30   Coffee break

AFTERNOON SESSION: PR & COMMUNICATIONS

15.30 – 16.00   Keynote: Fun, Fame or Fortune: Avoiding the Mortal Sin of Boring Communications
Mark Terry-Lush, Founder and CEO of Make Honey (UK), one of Campaign magazine’s World’s Leading Independent Agencies

16.00 – 16.20   Employer Branding Case Study: Printify
Maija Milbrete, Communications Manager at Printify (Latvia)

16.20 – 16.40   B2B Comms Strategy Case Study: Bolt
Karin Kase, Global Head of PR at Bolt, has more than 15 years of experience in startup and government organisations

GOLDEN PARROT BALTIC B2B AWARDS 

16.40 – 17.40   Golden Parrot Awards presentation (case studies)

17.40 – 17.55   Golden Parrot Ceremony

17.55 – 19.00   Networking & Drinks

20.00 – Secret Event

09.15 – 09.50   Registration & Coffee

09.50 – 10.00   Opening

 

MORNING SESSION: B2B MARKETING 

10.00 – 10.40   Keynote: The Latest Trends and Best Practices in Account-Based Marketing (ABM)
Robert Norum, Propolis ABM & Growth Expert, B2B Marketing (UK), has mentored more than 500 marketing professionals in the UK on Account-Based Marketing

10.40 – 11.20   Keynote: Buyer Group Marketing (BGM) – What This Means for Data and Content Within B2B Marketing
Steve Kemish
, CEO of IMG, his work has seen wins at the B2B Marketing awards, Database Marketing awards, New Media Age awards, Revolution Digital Marketing awards and CRN awards
11.20 – 11.50   Panel Discussion: Sales & Marketing Alignment

Moderator: Andrejs Juscenko, IBD Consulting (Latvia)

11.50 – 12.20   Unifying Forces: Practical Steps to Align Marketing and Sales Teams
Andrejs Juscenko, IBD Consulting (Latvia), boasts over 10 years of experience at Microsoft, spanning 24 countries

12.20 – 13.20   Lunch

AFTERNOON SESSION: B2B SALES 

13.20 – 13.40   Social Selling: How to Sell with Limited Budget
Radvilė Alijauskaitė
, CEO of Lithuanian Sales Association

13.40 – 14.10   How to Sell a Dream: YOOK Oat Drink Factory
Katre Kõvask, CEO at YOOK, one of the most successful business leaders in Estonia

14.10 – 14.30   The Role of Marketing in Sales of Industrial Equipment
Mihkel Tammo, Supervisory Board Member of Tammer Ltd, has built an industrial company with global reach

14.30 – 15.00   Coffee Break

15.00 – 15.40   Panel Discussion: Export Sales

Moderator: Rolands Ozolins, IBD Consulting (Latvia), a business growth strategist and former Microsoft executive with over 20 years of experience in B2B sales

15.40 – 16.25   Sales Case Studies: The Valuable Lessons Learned From Past Mistakes
Silver Rooger, Founder of Dominate Sales (Estonia), one of the most admired sales consultants in Estonia

16.15   Ending

Speakers

Joel Harrison
Editor-in-Chief and co-founder of B2B Marketing (UK)
Mark Terry-Lush
Founder and CEO of Make Honey (UK)
Katre Kõvask
CEO at YOOK
Göran Sällvin
Marketing Solutions Lead for Enterprise Customers in the Nordics, Linkedin (SWE)
Robert Norum
Propolis ABM & Growth Expert, B2B Marketing (UK)
Vita Zaliauskiene
Corporate Marketing Lead at Swedbank Lithuania
Sigita Babarskaite
Chief Marketing Officer of Hansab
Steve Kemish
CEO of IMG
Radvilė Alijauskaitė
CEO of Lithuanian Sales Association
Maija Milbrete
Communications Manager at Printify (Latvia)
Andrejs Juscenko
IBD Consulting (Latvia)
Emanuel Martonca
Pricing Strategist and Founder, Soft Fight (Romania)
Karin Kase
Global Head of PR at Bolt
Frans Riemersma
Founder of MartechTribe (NL)
Edward Rebane
Head of Digital Banking at SEB
Mihkel Tammo
Supervisory Board Member of Tammer Ltd
Rolands Ozolins
IBD Consulting (Latvia)

Workshops

HOW TO BUILD AN EFFECTIVE PARTNER CHANNEL

When: Day 1, 14.00 – 15.30
Where: TBU

Using partner channels is an excellent way to scale technology businesses. It is well known that partner-led sales generate more revenue, higher average revenue per deal and higher customer satisfaction. However, there is a set of principles that companies need to know and stick to when considering setting-up a partner channel.

​In this workshop, we will cover the following:

  • The role of partner channels in the success of technology businesses;
  • Critical role of business economics in partnership;
  • Possible partner business models;
  • Key success factors of partnerships;
  • Building blocks of a partner channel strategy;
  • How to recruit partners;
  • How to manage sustainable partnerships;

​After, you will be able to:

  • Model partner business economics;
  • Estimate the minimum viable scale of a partner business;
  • Develop a partner recruitment strategy;
  • Add structure to your partner relationship;

​Hosted by Rolands Ozolins and Andrejs Juscenko from IBD Consulting (Latvia)


PRICING IN THE ICT SECTOR: PRICE IS RELATIVE AND VALUE IS SUBJECTIVE

When: Day 2, 14.10 – 15.30
Where: TBU

Customers have certain expectations when purchasing software. As the person responsible for selling and interacting with clients, it is crucial to prioritize their satisfaction and ensure that all their needs are met in order to receive positive feedback.

But how do you add a price tag to it? ‍In any commercial transaction, there are two aspects to consider: value and price. Price alone does not hold much significance without value.

‍Together with Emanuel Martonca, we will be learning about the challenges that you may encounter when interacting with clients, as well as how to properly price the value you offer.

​Hosted by Emanuel Martonca, Pricing Strategist and Founder of Soft Fight (Romania)

 

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