WELCOME TO THE PARROT BALTIC 24’ B2B CONFERENCE & AWARDS
This conference focuses on the main trends and challenges in B2B sales and marketing – social selling, prospecting, content creation, online sales, sales and marketing alignment to name a few. Carefully chosen speakers deliver high-quality content in an engaging and entertaining format.
WHEN: 4th & 5th June, 2024
WHERE: Kumu, Tallinn, Estonia
PARTICIPATION
REGISTER WITH A PROMO CODE DB2024 AND GET 15% DISCOUNT!
2 day pass: EUR 549 + VAT
1 day pass: EUR 399 + VAT
Please fill the form below.
More about the event:
Santa Butāne
Projektu vadītāja
+ 371 26132470 | Santa.Butane@db.lv
10.00 – 10.25 Registration & Morning Coffee
10.25 – 10.30 Opening
THE BIG PICTURE
10.30 – 11.00 How B2B Brands Grow: The Latest Research Findings of LinkedIn B2B Institute
Göran Sällvin, Marketing Solutions Lead for Enterprise Customers in the Nordics, LinkedIn (SWE)
11.00 – 11.40 Keynote: Latest Trends and Developments in B2B Marketing
Joel Harrison, Editor-in-Chief and co-founder of B2B Marketing (UK), widely regarded as one of the foremost experts in B2B marketing globally
11.40 – 12.20 Keynote: State of B2B Martech in 2024
Frans Riemersma, Founder of MartechTribe (NL), the top10 martech influencer in Europe and #1 in the Netherlands
12.20 – 13.20 Lunch
CASE STUDIES
13.20 – 13.40 SEB Case Study
Edward Rebane, Head of Digital Banking at SEB, a digital sales visionary responsible for SEB Bank’s Baltic e-channels sales
13.40 – 14.00 IT Case Study: How to Raise Prices for Existing Clients?
Emanuel Martonca, Pricing Strategist and Founder, Soft Fight (Romania), the foremost software pricing expert from Romania
14.00 – 14.30 Swedbank Case Study: Aligning B2B Sales and Marketing for Growth
Vita Zaliauskiene, Corporate Marketing Lead at Swedbank Lithuania, has run international marcomms for the likes of Nord VPN and Avon
14.30 – 14.50 Hansab Case Study
Sigita Babarskaite, Chief Marketing Officer of Hansab
AFTERNOON SESSION: PR & COMMUNICATIONS
14.50 – 15.20 Keynote: Fun, Fame or Fortune: Avoiding the Mortal Sin of Boring Communications
Mark Terry-Lush, Founder and CEO of Make Honey (UK), one of Campaign magazine’s World’s Leading Independent Agencies
15.20 – 15.40 B2B Comms Strategy Case Study: Bolt
Karin Kase, Global Head of PR at Bolt, has more than 15 years of experience in startup and government organisations
15.40 – 16.10 Employer Branding Case Study: Printify
Maija Milbrete, Communications Manager at Printify (Latvia)
16.10 – 16.40 Coffee break
GOLDEN PARROT BALTIC B2B AWARDS
16.40 – 17.40 Golden Parrot Awards presentation (case studies)
17.40 – 17.55 Golden Parrot Ceremony
17.55 – 19.00 Networking & Drinks
20.00 – Secret Event
09.15 – 09.50 Registration & Coffee
09.50 – 10.00 Opening
MORNING SESSION: B2B MARKETING
10.00 – 10.40 Keynote: The Latest Trends and Best Practices in Account-Based Marketing (ABM)
Robert Norum, Propolis ABM & Growth Expert, B2B Marketing (UK), has mentored more than 500 marketing professionals in the UK on Account-Based Marketing
10.40 – 11.20 Keynote: Buyer Group Marketing (BGM) – What This Means for Data and Content Within B2B Marketing
Steve Kemish, CEO of IMG, his work has seen wins at the B2B Marketing awards, Database Marketing awards, New Media Age awards, Revolution Digital Marketing awards and CRN awards
11.20 – 11.50 Panel Discussion: Sales & Marketing Alignment
Moderator: Andrejs Juscenko, IBD Consulting (Latvia)
11.50 – 12.20 Unifying Forces: Practical Steps to Align Marketing and Sales Teams
Andrejs Juscenko, IBD Consulting (Latvia), boasts over 10 years of experience at Microsoft, spanning 24 countries
12.20 – 13.20 Lunch
AFTERNOON SESSION: B2B SALES
13.20 – 13.40 Social Selling: How to Sell with Limited Budget
Radvilė Alijauskaitė, CEO of Lithuanian Sales Association
13.40 – 14.10 How to Sell a Dream: YOOK Oat Drink Factory
Katre Kõvask, CEO at YOOK, one of the most successful business leaders in Estonia
14.10 – 14.30 The Role of Marketing in Sales of Industrial Equipment
Mihkel Tammo, Supervisory Board Member of Tammer Ltd, has built an industrial company with global reach
14.30 – 15.00 Coffee Break
15.00 – 15.30 Sales Case study: Real Estate
15.30 – 16.15 Panel Discussion: Export Sales
Moderator: Rolands Ozolins, IBD Consulting (Latvia), a business growth strategist and former Microsoft executive with over 20 years of experience in B2B sales
Other panellists TBA
16.15 Ending
HOW TO BUILD AN EFFECTIVE PARTNER CHANNEL
When: Day 1, 14.00 – 15.30
Where: TBU
Using partner channels is an excellent way to scale technology businesses. It is well known that partner-led sales generate more revenue, higher average revenue per deal and higher customer satisfaction. However, there is a set of principles that companies need to know and stick to when considering setting-up a partner channel.
In this workshop, we will cover the following:
After, you will be able to:
Hosted by Rolands Ozolins and Andrejs Juscenko from IBD Consulting (Latvia)
VALUE IS SUBJECTIVE
When: Day 2, 14.10 – 15.30
Where: TBU
Customers have certain expectations when purchasing software. As the person responsible for selling and interacting with clients, it is crucial to prioritize their satisfaction and ensure that all their needs are met in order to receive positive feedback.
But how do you add a price tag to it? In any commercial transaction, there are two aspects to consider: value and price. Price alone does not hold much significance without value.
Together with Emanuel Martonca, we will be learning about the challenges that you may encounter when interacting with clients, as well as how to properly price the value you offer.
Hosted by Emanuel Martonca, Pricing Strategist and Founder of Soft Fight (Romania)