28th February 2023 | 10:00 – 18:00 | Radisson Blu Latvija Conference & Spa Hotel
2023 was a long-awaited year for the retail market, when life gradually should have returned to the new normal. The market has, however, kept rolling along and retailers in the Baltics have now reached the next crossroad of changes.
The shaky economic backdrop, soaring inflation, and temporarily declining purchasing power are forming a new set of challenges for the year ahead. The consumer is changing as well. Visitors are becoming more selective, reviewing what they wish to consume and are questioning their priorities. The term “competition” has also broadened as never before. Consumers are moving and deciding quickly, buying everywhere – online and offline, on the ground and up in the sky. This brings an even greater need for, and a new understanding of data, research, and solutions for building loyalty in new experiential ways.
To be one step ahead, the retail property market has to work in unison, involving all players within the retail ecosystem. Property investors, landlords, and retailers are all in the same boat in building Sustainable Resilience, and creating Adaptive Spaces. In the current market, resilient and adaptive retail spaces are integrating Live & Work & Play concepts to increase the convenience of visitors and generating synergy between tenants and consumers.
New generations. New technologies. New sustainable thinking. New digital experience. New adaptive concepts. New customer expectations.
To be resilient, retail market needs to address all of the above. And, any other property sector should integrate retail as part of its future strategy. But how?
Join the Baltic Retail Symposium 2023 to hear how market leaders are responding to changes and creating new opportunities.
Time: 28th February 2023, 10:00 – 18:00
Venue: Radisson Blu Latvija Conference & Spa Hotel, 55 Elizabetes Str., Riga
Working language: English
Target audience: real estate developers and representatives from the industry, business managers, developers of shopping and leisure centers, property investors, landlords, and retailers as well as representatives and executives from construction, municipalities, and state institutions.
Regular price for one person: EUR 380 + VAT
Participation for CBRE corporate clients and partners, Dienas Bizness subscribers: EUR 266 + VAT
*When registering, please indicate whether you will participate in the event in person or watch the conference online – the price does not change.
More about the event:
09:00 – 10:00 Registration and morning coffee
10:00 – 10:10 Welcoming Words
VALDIS MELDERIS, moderator
SANTA ROZENKOPFA, Managing Director at CBRE Baltics
CREATING SUSTAINABLE RESILIENCE
10:10 – 10:30 How is Retail Performing Against the Current Economic Headwinds?
KLARA BEJBLOVA, Associate Director, CEE & EMEA Retail Research at CBRE
10:30 – 10:50 Weathering the Storm: Key Learnings and Focus for Success
ILONA LEPP, Managing Director Baltic Countries & Kazakhstan at NielsenIQ
10:50 – 11:30 How is Consumption Changing?
Retail through the lens of generations X;Y;Z – you name it.
Gen Z – retail cohort impacting consumption stronger than expected.
Creating successful retail concepts matching ever changing consumer, generations, and various geographies.
Moderated by ANNA CELMIŅA, Retail Brand Strategist
– KRISTĪNE GRAPMANE, Chief Operating Officer at Stenders
– EGILS GRASMANIS, CEO of Brain Games
– ILONA LEPP, Managing Director Baltic Countries & Kazakhstan at NielsenIQ
– KRISTIĀNA GRUZĪTE, Baltics eCommerce Team Lead at Stockmann
11:30 – 11:50 Coffee Break & Networking
11:50 – 12:10 Digital Leadership in Customer Engagement
MARTIN GAUSS, President and CEO of airBaltic
12:10 – 12:30 Stock-Office, the New Generation Concept to Triumph in the Business Environment With Accelerating E-Commerce
RIHO UNT, Partner at Favorte Real Estate Development Fund
12:30 – 13:10 Environment Social Governance in Retail
Circular economy in fashion and cosmetics.
A certified shopping center – what does it mean and takes?
Strategic corporate sustainability guidelines and compliance
Moderated by IEVA VITAITYTE, Market Research and Marketing Manager at CBRE Baltics
– IEVA GAILUMA, Baltic Director at Bodybalt Ltd
– RAIVIS JĀNIS JAUNKALNS, Head of Audit and Assurance at BDO, Certified Sworn auditor
– JEVGENIJS KOZLOVS, Regional Sales Director, Member of the Board at Baltika Group
– SOLVEIGA GRĪSLE, Member of the Board of AJ Power Recycling
13:10 – 14:00 Lunch
14:00 – 14:50 Food & Beverage Role in Retail Concepts.
Trends in fast, casual and fine-dining business.
Food-courts, food-halls, street food and market halls – evolvement of various formats.
Food, entertainment and community – a social glue for any commercial scheme.
Creative placemaking principles. How to develop and successfully launch a new concept.
Moderated by SANTA ROZENKOPFA, Managing Director at CBRE Baltics
– MAURI DORBEK, Member of the Board of Apollo Group
– SANDER HAGE, Managing Director at Balti Jaama Turg
– MĀRTIŅŠ ELSTS, Master of Mission Impossible at Kirson Design Group
14:50 – 15:30 Digital Shadows of Our Consumers – How to Reach Them Effectively
How physical retail venues target consumers online – do’s and don’ts.
Is it creativity or technical knowledge that prevails in digital marketing?
Role of your website and search engines.
Role of social media over traditional media.
Are all social media channels relevant and how to engineer the right blend for your target audience.
Moderated by SERGEJS VOLVENKINS, Leading Internet Marketing Expert at iMarketings.lv
– ANNA CELMIŅA, Retail Brand Strategist
– SVETLANA DĀBOLIŅA, Head of marketing at SPICE & SPICE HOME
15:30 – 16:10 Live & Work & Play. Retail, Services & Events as Integral Part of Commercial Schemes
Mixed-use real estate trends in Baltics
New urbanism changing city centres
New mobility solutions for sustainable cities
Moderated by GUIDO WOLF, Director Group Development at Zabolis Partners
– URSEL VELVE, CEO of Mainor Ulemiste (Ulemiste City)
– NEILS BALGALIS, Managing Director of Grupa 93
– ANDIS KUBLAČOVS, Project Director at Linstow Baltic
16:10 – 16:40 Coffee and networking
16:40 – 17:20 Retail Investment Panel – Bouncing Back and Moving Forward
Trends which have turned into new industry basics when considering investment program in the next years.
Role of non-retail sector integration in existing and new developments.
Retail prospects in capital cities and secondary cities.
Moderated by MĀRTIŅŠ VANAGS, Managing Director of The Alliance of Real Estate Developers in Latvia (NĪAA)
– JURIS BARKĀNS, Country Manager at VPH Latvia
– TARMO KAROTAM, Fund Manager at Baltic Horizon
– VIKTORS SAVINS, CEO of EfTEN Capital Latvia
17:20 – 18:00 Outlet Developments in the Baltics
Outlets are integral retail market players that have particular importance in the face of changing consumer needs and purchasing priorities.
Moderated by VALDIS MELDERIS
– ANNA ZHIGALOVA, Chief Operating Officer at Via Jurmala Outlet Village
– TARMO HÕBE, CEO an Member of the Board at T1 Tallinn
– ANDRIUS RAZMUS, Chief Executive Officer at Vilnius Outlet
18:00 – 20:00 Post-event networking in informal atmosphere